A bee that finds flowers comes back and dances, and the whole hive knows where to go. One member’s answer works the same way: it’s there for everyone who asks next.
Karl von Frisch, Nobel lecture, 1973

Around every organization, a hive.

A school and its families.

They share a grade or a team, and they can help each other.

01The problem

It leaks
away.

The organization talks at its people. Its people talk somewhere else.

Inbox48
WH
Westfield High PTA7:02 AM

Reminder: dues are due Friday

WH
Westfield High PTAMon

Newsletter: October

Sent to 2,041 families

Broadcast email

Parents· 21499+
Jess
Is practice still on in this rain?
Chris
Can someone resend the form?
David
It was in last night’s email.

12 new since you looked

A group chat it isn’t in

Pantry shift · SaturdayLast signup: Monday
2 of 10
1Lisa M.
2Tom R.
8 spots open

A sign-up sheet on a website

97%

of parent group leaders say the same small group does most of the work. PTO Today, 2026

02The solution

One hive
catches it.

One private place for an organization and its people.

54.2%

of Americans helped a neighbor informally in 2023, up from 51.7% in 2019.

US Census Bureau and AmeriCorps, 2024

Westfield High PTA

Private · 214 members

WH
Westfield High PTA
@announce Fall dues are due Friday, Sep 11.
Everyone notified
Chris
@ask Can someone resend the trip form?
Open
David
Here it is, attached.
WH
Westfield High PTA
@signup

Pantry shift

Saturday · 9 AM to 12 PM

2 of 10 signed up

03The research

Why it
holds.

David isn’t Chris’s friend. He’s why it worked.

20M

people in the study

A weaker tie answers

In a LinkedIn experiment, weaker ties led to more job moves than close ones.

Rajkumar et al., Science, 2022

21B

friendships analyzed

Across groups

Ties across income groups were among the strongest predictors of getting ahead.

Chetty et al., Nature, 2022

91

studies reviewed

A clear boundary around who is in

In communities that share something, the ones with a boundary and their own rules lasted for generations.

Cox et al., Ecology and Society, 2010

04The impact

It keeps
growing.

When the board changes, the organizational memory stays: the members, the posts and the answers.

72%

The board changes

of nonprofit boards have term limits.

BoardSource, Leading with Intent, 2017

83%

People stay where they belong

of new church members in a small group were still active five years later, against 16% who only came to worship.

Small groupWorship only
Rainer, High Expectations, 1999

Fall 2026

Westfield High PTA

214 members

Treasurer · Maya

Riverside FC

132 members

Grace Church

310 members

Little Acorns Preschool

58 members

Elm Street Apartments

96 members

Riverside FCGrace ChurchLittle Acorns PreschoolElm Street Apartments

Bring your list. Talk with your members.

Three steps, and your organization and its people are in one place.

  1. Member list214
    Lisa M.
    Tom R.
    Emma S.

    1Bring your list

    Start with the member list you already have.

  2. Join Westfield High

    2Everyone gets a link

    Each member joins with their own personal link.

  3. WH
    Westfield High PTA
    @announce Welcome, everyone.
    Maya
    Glad to be here.

    3Talk in one place

    Post the first announcement to your hive.